It's unfortunate that advertisers don't have access to this view, and I didn't get to peak in for long. I can’t recommend LinkedIn’s ad reps enough, particularly compared to Google Ads (don’t talk to us) and Facebook (we know nothing and won’t commit to anything helpful). To learn more, my solution has been to dig into the data in regular consultations with LinkedIn ad reps. However, you’ll notice the author uses qualifiers like “might” and “likely” because LinkedIn doesn’t give advertisers any information about what roles are actually grouped within each job function. It’s a good post, and it has some solid advice. The following LinkedIn article lists all 26 job functions with brief explanations of the roles that one would expect to see within each function. There are lots of generic overviews about LinkedIn ads, but not even LinkedIn’s white papers shed light on this question. I googled for deeper insights but found very few. However, at least 10 functions are much more nuanced. Some of the job functions are pretty straightforward, like Arts & Design, Real Estate, or Healthcare Services. What roles are really within the 26 job functions? Let’s dig in. I’ll start with LinkedIn’s job functions. I decided to start sharing some of the insights I’ve learned about LinkedIn ads to give back to the community I’ve learned so much from. Today is the inception of a new series of posts about LinkedIn ads.

Linked in job ads