Hilary Hahn, the Curtis-trained violinist, directs us to her tracks of Bach and Barber, and also references idols like Heifetz and rising star Randall Goosby.

The cellist's playlist shows off his own credentials in the Elgar Cello Concerto, while recommending relatively obscure recordings like Samuel Feinberg's deeply moving piano transcription of the 'Largo' from Bach's Sonata for Organ in C Major, BWV 529. Artist-curated playlists such as one by Sheku Kanneh-Mason do double duty. But clearly it's trying to draw in newbies while providing a deep catalog for aficionados. adults from April 2022-below pop and rock, but ahead of rap/hip-hop and alternative/indie.Īpple Music Classical doesn't say it is looking at this trend. Meanwhile, Americans listed classical as their fifth-favorite genre in a YouGov survey of 1,000 U.S. Gioia, a jazz critic, cites research showing a significant uptick in classical listeners, and especially among younger listeners in the U.K. 'Starting about 12-18 months ago, something shifted in music consumption patterns,' wrote Ted Gioia recently in his newsletter, The Honest Broker. Perhaps the tech giant noticed a growing trend. So why did Apple create a service just for classical, and why now? You get not just thousands of tracks of the Philadelphia Orchestra, but also our choirs and early-music groups-and of course, performers past and present from Marian Anderson to Jonathan Biss.Ĭlassical music was long ago dismissed as a bit player in the recording industry, accounting for about 1% of market share in 2022, down from nearly 4% decades ago.

Put the city's name in the Apple Music Classical search field and feel the civic pride. We Philadelphians, however, can wade into it with an advantage. But the biggest challenge in using Apple Music Classical is confronting that vast catalog, and that's by design.Ĭlassical music, because of its age and size, may be the deep end of the musical pool.

Four seasons cello